Incentives: Why they matter

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Incentives have been used widely across many industries to generate customer loyalty and drive specific consumer behaviors, including in the health industry. In health and wellness, the use of incentives has been debated for the efficacy in behavior change, health improvement, and generating any desired outcomes. So why have incentives been used? The short answer is that when used correctly, they are tremendously effective, but there is much to consider when developing the right incentive strategy.

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